Jamal McLaughlin's Named IntegrityXD's Chief Creative Officer

IntegrityXD proudly announces Jamal McLaughlin's promotion to the Chief Creative Officer (CCO). With a career spanning over a decade in various roles across the company, Jamal leads the creation of Integrity’s most innovative commercial work. 

Jamal's experience spans interactive design, development, video production, marketing strategy, and project management. 

As a Senior Project Manager, Jamal was known for his intuitive and creative approach to project management. His strategy minimized surprises and ensured that projects adhered closely to timelines and budgets. Jamal's deep understanding of both design and development has consistently enabled him to gauge each team’s capabilities and pace accurately. 

For Jamal, working within a client’s budget is always top of mind. 

“We can do short web videos on a dime budget, and the impact from additional sales pays for the next tactic, but it's all part of an overarching strategy,” said Jamal. 

Beyond his professional skills, Jamal's leadership style is noteworthy. He fosters a positive and productive team environment by placing trust in his team's abilities, offering cheerful encouragement, and yes, occasionally treating the team to donuts—lots of donuts. 

"I don't consider myself the most creative person in the room. I work with an extremely talented group of UX designers,” Jamal said. “What I bring is working to understand what the client needs and working with the team to actualize it. I don't need to push people to deliver excellence, they already want to do that on their own."

Jamal’s encouraging approach not only boosts morale but also reinforces a culture of mutual respect and collaboration. He believes that effective communication and a calm demeanor can resolve any challenge, a principle he has applied throughout his career at IntegrityXD.

As the new Chief Creative Officer, Jamal is set to take IntegrityXD’s creative direction to the next level. His comprehensive expertise in project management, client presentations, web design, front-end development, and UX, combined with his exceptional communication skills, positions him as the ideal leader to innovate and inspire.

IntegrityXD celebrates this well-deserved promotion, and we look forward to the innovative and creative projects that Jamal will undoubtedly explore in this new role.