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AI has been moving at a breathtaking pace, making science fiction look like reality and drawing parallels between popular shows like The Jetsons. In the continuously important task of keeping up to date with AI, we will cover some of AI’s latest moves in marketing and development.
ChatGPT has been pretty quiet, but rumbles across the internet have indicated a plan to create their own search engine. OpenAI has even gone so far as setting up search.chatgpt.com, and they are busy poaching Google employees. These rumors, have sent Google into overdrive, heating up the AI search race.
Generative AI has come far beyond anything that we can imagine. Recently, Under Armour released an AI-based commercial. This video, in particular, combines AI video, AI photo, 3D CGI, 2D VFX, motion graphics, and an advanced AI voiceover. It pushes these tools far beyond anything we could have imagined. Yesterday, we were unimpressed with AI video, but now it has officially been taken to the next level.
If the search bar is losing importance in the AI arms race, how will Google continue to monetize its platform? Google’s answer to this problem is to place relevant ads inside the AI overview search queries, adding a layer of ads that has become Google’s trademark in the digital highway.
With the AI arms race heating up and several companies trying to capitalize, Google must catch up to the competition. Will they cannibalize their largest money maker to stay in the race? The trends are indicating so.
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