We are looking for a passionate, results-driven, left brain/right brain Digital Marketing Leader who is naturally curious and hopes to change the world in our digital marketing team.
- Has a conversion rate optimization mindset
- Suggest improvements for process and productivity optimization
- Work with content writers, web developers and marketing teams to properly implement best practices
- Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools
SEO management includes:
- Understanding personas to better target identified audiences
- Creating keyword and linking strategies
- Optimizing meta descriptions
- Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
- Providing recommendations to content writers to drive SEO content creation
SEM management includes:
- Conducting keyword research
- Creating campaigns and monitoring performance
- Managing campaign budgets
- Performing A/B testing and audits
- Continually optimize campaigns and landing pages
Analytics management includes:
- Analyzing data and provide evidence-based recommendations
- Correlating performance metrics against digital marketing KPIs
- Identifying deficiencies and implement solutions in a timely manner
- Presenting data in a meaningful way
Experience with or capacity to quickly learn and utilize the following tools and skills:
- Google Search Console
- Google Tag Manager
- Google Tag Manager Debugger
- Google Tag Assistant
- Google Analytics
- Google Optimize
- Google Data Studio
- Google Keyword Planner
- Google Structured Data Testing Tool
- User behavior tools, such as Hotjar and CrazyEgg
- SEO/SEM tools such as Moz and SEMRush
- HubSpot
- Schema MarkUp Generator
- Yoast
- Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services
- Possess excellent time management skills
- Have a sense of ownership and pride in performances and its impact on company’s success
- Ability to collaborate effectively
- Ability to proactively communicate
