Custom Web Application Development for FTL

Innovative business solutions for the home improvement industry

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FTL Finance is a St. Louis-based company with a national footprint. FTL helps thousands of home improvement contractors grow their businesses by giving homeowners additional financing options they may need to complete much-needed remodels and repairs — all without going to a traditional bank.

Integrity was charged with leading a collaborative process to replace the company’s flagship customer-facing loan application and processing platform.

Pain points

FTL Finance was saddled with the high cost of maintaining a platform that could not be enhanced to meet its long-term strategic needs. Stuck with significant technical debt, FTL was constrained by an inability to serve its diverse customer base without a modern industry differentiating business solution.

Services provided

Audits

Strategy & Consulting

Web Design

Web Development

Management

Constructing and reevaluating a product roadmap along the way, FTL has continued the necessary enhancements to guarantee market differentiation, maximum efficiency, ROI and meeting or exceeding customer service expectations.

In collaboration with FTL, Integrity conducted a full technical feasibility audit to better understand threshold functionality as related to future objective requirements. Using an iterative and agile process, Integrity was able to accelerate development completing the most highly prioritized features. The platform is more secure, scalable and easier to maintain, with a superior user experience across the board. Constructing and reevaluating a product roadmap along the way, FTL has continued the necessary enhancements to guarantee market differentiation, maximum efficiency, ROI and meeting or exceeding customer service expectations.

Tools & Technologies

Salesforce

Google Analytics

Transunion Credit Services

Gravity Forms

Pardot

LiveChat

Elementor

ASP.net

PHP

FTL Finance