Using Modern Marketing Best Practices to Address Ever-Changing Consumer Behaviors
Midwestern Flooring & Furniture Pioneer
As one of the largest and most prominent independently owned and operated flooring and furniture retailers in the midwest, this market leader enjoys a loyal, multi-generational customer base. Creating a niche for the highest quality and widest selection of products, they pride themselves on offering a personal touch and level of customer service not available at the big box stores.
Pain Points
The client’s website, while very functional, did not meet current best practices. A fragmented and disjointed user experience made the site difficult to navigate. The website’s deficiencies detracted from the content, rich product information and ability to communicate competitive market differentiators.
Services Provided
Integrity collaborated with the client to create a fresh approach to their digital marketing ecosystem. Using a WordPress web design as the foundation, the goal was to better showcase product offerings, convey the benefits of buying from a locally owned and operated company and capture web leads to facilitate the selling process.
With a redesigned website in place, Integrity turned its attention to creating customized landing pages to help the client gather and track customer information better. A series of analytical dashboards were then developed. The dashboards provided a new source of data intelligence that would be central to future marketing strategy and planning.
