Showcasing the Human Pangenome Reference Consortium’s breakthroughs
Digital Marketing
Strategy & Consulting
Web Design
Wordpress
In conjunction with the National Human Genome Research Institute, Washington University’s Human Pangenome Reference Center is charged with providing the infrastructure necessary to coordinate the large-scale studies on the High Quality Reference Genome.
Pain Points
Some medical studies focus on limited ethnic groups, neglecting research on broader demographic populations. As a result, the websites that inform stakeholders and related constituencies are often absent of images and content that showcase a diverse array of individuals.
The Human Pangenome Reference Consortium sought to address the racial and ethnic biases specifically in genomic resources.
Services Provided
With this in mind, and with a small budget, the program partnered with Integrity’s St. Louis WordPress web design team to build a neatly organized website that showcased diversity, inclusion and in-depth scientific information in an easy-to-follow structure.
In the end, Integrity created a beautiful, content manageable WordPress website to serve this organization’s important work. Integrity was responsible for the design, development, content structure and graphics for the new site.
The project was a success as a result of:
- Creating a homepage hero area that utilized a looping video inspired by an artist’s print that showcased diversity without potentially neglecting other groups
- Maximizing the budget by utilizing a page builder to limit development hours
- Leveraging client resources to complete specific tasks, such as copywriting and content entry
