Higher Education Marketing Programs
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You have a clear mission and a vision of how your institution will provide students with the highest-quality educational programs. And whether you’re in undergraduate admissions for a state university or work with alumni, you want to know how to speak to your audience and give them the best impression from the very start.
Integrity can help institutions of higher education market themselves efficiently and effectively. We work with educators across the country to define their goals and create lead-generating and nurturing programs that will increase awareness and engagement with prospective applicants, existing students, alumni and financial supporters.
From social media strategies to email programs and paid ad campaigns, we work alongside you to share your mission with the world.
You are passionate about your university and encouraging the right people to apply and attend the institution. Boost your recruitment and retention tactics by partnering with the right higher education marketing and web team.
Who are your alumni, and what encourages them to participate and — ultimately — donate to their alma mater? We’ll help you better understand your school’s past students and create tailored strategies that meet them where they are.
As a healthcare-based program, you have a unique challenge in attracting the right students, faculty and staff who will transform the health of their future patients.
Let’s talk about segmentation. Our business consultants work with your team to determine who you’re trying to reach, where they live and how they best communicate.
There’s a good chance you’re already utilizing email marketing, but are you sending your audience what they want to see? Let our digital marketing team help out.
When prospective students, faculty or staff search for potential programs, does your name appear? Our SEO team will optimize your site and keep it visible.
What are you doing to reach your prospective and current students, alumni, faculty or staff? Our lead-generating paid ad expertise can help drive the right traffic to your school.
Your audience has come to expect a social media presence from their current, past or potential higher education institution — so what are they seeing when they go to your profiles? We’ll create a custom organic and paid strategy that encourages connection.
Has your website seen better days? Give your first impression a boost by working with our higher education website redesign team. We’ll understand your total web ecosystem and create a user experience that’s seamless, informational and converting.
The world of higher education events has changed in the last two years. Capitalize on those changes with help from our event planning team. Whether you’re throwing a hybrid Homecoming or a virtual fundraising event, our comprehensive strategies won’t leave any detail out.
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